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Llama Privacy Policy & Marketing Consent

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Effective Date: 21/05/2026

1. Welcome to The Herd (Who We Are)

We are Llama ("we", "our", "us"). We are building a financial platform built for students and young individuals. Currently, we are operating a waitlist and marketing campaign ahead of our official app launch.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, join our waitlist, or agree to receive marketing drops from us. We are committed to protecting your data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


2. The Data We Collect

When you interact with our website or join the Llama waitlist, we collect the following types of information:

  • Identity & Contact Data: Your name, email address, and university/campus affiliation (if provided).

  • Technical Data: Your IP address, browser type, device information, and time zone setting when you visit our website.

  • Usage Data: Information about how you interact with our website (e.g., clicks, time spent on page).

  • Marketing & Communications Data: Your preferences in receiving marketing from us and your communication history with our team.


3. How We Use Your Data

We do not collect data just for the sake of it. We only use your personal data when the law allows us to. Primarily, we use your data to:

  • Add you to the Llama waitlist and secure your early access spot.

  • Send you updates about our official app launch.

  • Notify you about exclusive campus drops, events, and stunts.

  • Analyze website traffic to improve our user experience.


4. Marketing Consent & Communications

By checking the consent box on our waitlist form, you explicitly agree to receive promotional emails, early access invites, and marketing updates from Llama.

How to Opt-Out: You have total control. If you decide you no longer want to be part of the Herd, you can withdraw your marketing consent at any time by:

  1. Clicking the "Unsubscribe" link at the bottom of any email we send you.

  2. Emailing us directly at join@llamacard.co.uk with the subject line "Opt-Out".

Note: Withdrawing your consent will remove you from our marketing lists, but it may also forfeit your early access spot on the waitlist.


5. Who We Share Your Data With

We do not sell your personal data to third parties.

To run our waitlist and send you emails, we use trusted third-party software providers who process data on our behalf. These include:

  • Website Hosting & Forms: Wix (to host our site and capture your waitlist entry).

  • CRM & Email Marketing: HubSpot (to securely store your email and send you updates).

We ensure all our third-party partners are strictly vetted and comply with high data security standards and UK GDPR requirements.


6. Data Security & Retention

Security: We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. Your data is stored securely within our CRM (HubSpot). Retention: We will only keep your personal data for as long as necessary to fulfill the purposes we collected it for. If you join our waitlist, we will keep your data until the app officially launches and you either convert to an active user or decide to opt out. If you unsubscribe, we will delete your contact data from our active marketing lists immediately.


7. Your Legal Rights

Under UK data protection laws, you have powerful rights regarding your personal data:

  • Request Access: You can ask for a copy of the personal data we hold about you.

  • Request Correction: You can ask us to fix any incomplete or inaccurate data.

  • Right to Erasure (Right to be Forgotten): You can ask us to delete or remove your personal data entirely.

  • Object to Processing: You can object to us using your data for direct marketing (as mentioned in Section 4).

  • Request Restriction: You can ask us to suspend the processing of your data under certain scenarios.

If you wish to exercise any of these rights, please contact us at join@llamacard.co.uk


8. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you want to exercise your legal rights, hit us up:

  • Email: join@llamacard.co.uk

  • Address: 9 Willow Road, Stamford, PE9 2FF

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